I'll have the

career I want,

not the job

I need.

With 2000 words, they can go anywhere.

From the minute they’re born, we want our children to be everything they can be. The moment we first look into their little eyes, we believe they will change the world.

And they can.

Maybe they’ll be the first in the family to go to college or they’ll hitch a ride on the first manned mission to Mars. Or both. It's a big job raising confident kids who have the courage to stand up for what’s right or who aren’t afraid to try something that’s never been done before.

That's where 2000 words come in.

It all starts with simple, beautiful words.

Research shows that the number of quality, positive words a child hears in an hour can dramatically impact their future success. Some kids only get 500-600 words an hour and others get more than 2000! And 2000 is where we want you to start.

2000 words an hour may sound like a lot but consider how many words you can share reading your favourite book, or just talking about what’s outside. It’s a hundred a least!

Whether counting cars or singing songs, or having a great conversation while cooking dinner, making words a priority is a simple way to make a huge impact on your child's future - and it's never too early to start.

It's easier than you think! Ideas from

Start early. 
Baby is ready for big words sooner than you think.  
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Close the gap.
It's up to you to help close the gap.  
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Read their favourite.
Reaching 2000 words can be fun! 
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Keep talking.
Make everyday moments count. 
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