Campaign Toolkit

This page has everything you need to support the "It All Starts With Words" campaign. You'll find creative assets for social media platforms, web banner ads, logos for use on collateral (magnets, pins etc.) posters, postcards, and key messages for organizers.

Logo Guidelines

The It All Starts With Words logo is always either black or white, depending on the background colour. It is never used without the URL ( The only exception is on this site, because visitors are already here!

Leave at least 80px of space around the logo so it's not crowded. Don't modify or change any of the components of the logo for any reason.

Where appropriate, you can use the coloured background versions of the logo in one of the five included colours.

Key Messages

This PDF has everything you need to know about the It All Starts With Words campaign. It will help when promoting the campaign, speaking to parents or members of the media.

Social Sheet

This social sheet has everything you need to talk about the campaign on social media. Choose from one of the included posts or write your own.

Campaign Web Graphic Assets


Click image for full-res file to download  

Click image for full-res file to download


Email Signature Banners


Web Banners

Campaign Print Graphic Assets

Print Posters & Signs

Zap Banner


Campaign Media Assets

These are samples only. Each publication or media outlet will have their own precise specifications for advertising.

Campaign Video

Uploaded by LondonCYN on 2018-06-13.